The dark is not empty. It is full of things we have not yet seen.

The space between what is and what could be is where the most meaningful opportunities can emerge.

We help you see the things you can't see.

At Obscura Ray, we help mission-driven organizations navigate that space with curiosity, courage, and imagination. We listen deeply to the people closest to the challenge, uncover hidden patterns and possibilities, and bring different perspectives together to see things in a new way.

We believe constraints can be catalysts.

Ambiguity can spark creativity.

And the messy process of exploration is often where the gold is found.

Then, we turn discovery into movement.

We bring structure to exploration, using proven design methods to help you focus on what matters most, explore and prototype new ideas, and shape practical ways forward that work within the realities of your organization.

Because we are not here simply to solve the problem in front of you.

We are here to help you see what else might be possible — and create the conditions for it to emerge.

When we illuminate what is hidden, reimagine what is possible, and design together, individual organizations can become catalysts for broader systems change.

We created Obscura Ray to make room for what else might be possible.

We've spent our careers alongside smart, committed people doing meaningful work — and we know how difficult it can be to step outside the demands of the day-to-day to see a challenge differently.

Obscura Ray creates space to listen, question assumptions, connect what may seem unrelated, and explore what else might be possible. Then we bring structure to that exploration, helping turn what we discover together into practical action.

Different perspectives. Shared curiosity.

We bring decades of experience across service and experience design, systems thinking, brand strategy, customer experience, team management, marketing, and organizational transformation.

What brought us together is a shared belief that the people closest to a challenge should help shape what comes next — and that asking better questions can reveal possibilities that aren't immediately visible.

Fernanda Alcocer

Co-founder, Possibility Designer

Fernanda is a designer, artist, and systems thinker with nearly 20 years of experience helping organizations navigate complexity. As co-founder of Obscura Ray, she believes uncertainty is not something to fear, but a catalyst for creativity, learning, and transformation. Drawing on design, systems thinking, and collaborative practice, she partners with organizations to uncover new possibilities and build more adaptive, regenerative futures. Fernanda holds an MFA in Transdisciplinary Design from Parsons School of Design and has been shaped by Mexico, New York, and San Francisco.

Jen Cox

Co-founder, Experience Designer

Jen has spent 25+ years helping organizations create the conditions for people to thrive. A self-described “curious connector,” she brings together research, strategy, design, and facilitation to understand the people who make the work possible and those they serve. Jen is energized by uncovering hidden opportunities, turning complexity into clarity, and bringing people together around what matters most. She holds a BFA in Design and has taught design fundamentals at Montana State University and marketing strategy at the Academy of Art.